Best Places to Buy Swimsuits Online 2023: 25 Sites for Bikinis & More
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While summer is long gone, that doesn’t mean you have to toss your swimsuits aside until next year. There are plenty of hot tub moments and tropical winter getaways to enjoy while the weather is chilly—and I know exactly where you can find the cutest swim styles to rock this season. I’ve rounded up a few of my personal favorite places to buy swimsuits online, no matter your budget. So go ahead, save and buy in bulk or splurge a little! You deserve it after last year.
The year might’ve just started, but you can never go wrong with stocking up on a few new bathing suits ahead of summer. I love my basic black string bikini as much as the next girl, but buying something new sparks some serious joy. And we’ll take all the happy moments we can get these days.
Shopping for a new bikini or one-piece can seem daunting, I know, but you’re basically guaranteed to find your new favorite swimsuit from one of these sites. If you’re trying to pick up a wear-everywhere option that won’t break the bank, consider shopping on ASOS or PrettyLittleThing. If you’d rather splurge on something special, why not browse Net-A-Porter or Revolve’s wide selections? There are also a ton of smaller brands to consider that your friends may not already be shopping, from L*Space to Kitty and Vibe to Summersalt and more.
Let’s dive in, shall we? Keep reading to scope out 25 of the best sites for swimwear on the web.
We can always depend on Anthropologie for truly unique homeware, clothes and swimsuits. The brand is constantly adding new styles to its ever-growing collection, so there’s never an issue finding something that’s brand new to your wardrobe and to the market. This high-waisted bikini set has colorful beachy elements like seashells and coral patterned throughout.
Frankies Bikinis knows how to make a good swimsuit. Whether they’re collaborating with the likes of Gigi Hadid or just showing off their styles on Instagram, I always leave room for a new suit from them in my collection. Case in point: this purple set. I love halter bikini tops because they’re super sexy. Pair this colorful top with the coordinating bottoms for an extra-vibrant look.
How cute is this color-block one-piece from Summersalt? The female-founded brand got famous thanks to their widely-flattering one-pieces and selection of bathing suits designed for those of us with longer torsos. I’ve been a fan of bandeau-style bikinis for a few years now, but this option is taking my love to a whole new level. Style this top with the high-waisted bottoms for a truly retro feel.
L*Space has been a mainstay in the luxury swimwear game for years now because they have a great selection of suits, no matter your desired style. Yes, they’re a bit on the pricey side, but they’re always worth the splurge. This underwire bikini is designed for those of us who like bikini tops with a little support.
PacSun is my go-to for cute, affordable bikinis. I’m always able to find string bikinis that fit a larger bust size while still giving that itty-bitty feel.
It’s no secret that Adore Me has one of the best size ranges on the web when it comes to underwear and lingerie, but you need to check out their swimsuits too! This floral balconette-style bikini is totally retro and comes in sizes up to a 4X.
Belted one-piece swimsuits are my new favorite thing and Nordstrom has tons right now. Shopping on the mass retailer’s site should be a no-brainer when it comes to swimwear—they have lots of brands at a variety of different price points to choose from. This floral bikini tip from Billabong is flirty and the epitome of California cool.
Yes, Aerie makes killer workout gear and has some of the best underwear selections on the market, but do not overlook their range of swimwear. It’s just as flattering (and affordable!) as you’d hope it would be. The best part about this particular cool blue suit? The super high-waisted bottoms have the same criss-cross front as those Aerie leggings that went viral on TikTok.
I personally love to browse Revolve’s range of on-trend swim from brands like Camila Coelho, Beach RIOT and yes, Lovers + Friends. When I first saw this ring bikini from the Camila Coelho collection on the site, I immediately thought of a hot pool party.
Venus carries a full line of accessories and clothing, but I’m here gush specifically about their swimwear. They carry brands like Sports Illustrated as well as their own (massive) in-house range.
Swimsuits for All has literally hundreds of bathing suits to choose from a ton of different brands, so it should always be on your must-shop list when you’re on the hunt for a new suit. This hot pink bikini from GabbiFresh is designed with those with bigger busts in mind—the entire set is available in sizes 10 through 26. It comes in two colors, but why not ditch the black for a more colorful pick this year and go pink?
Andie has a wide range of styles, but the brand even has a page for long-torso swimsuits. The Mykonos one-piece features stunning contrasting binding and straps. The black, light blue and orange color options are so elegant that you simply can’t go wrong with any of them.
I always have room in my collection for another cheetah-printed swimsuit. The lingerie giant re-launched its swim collection earlier in 2021, so it’s worth giving all the new styles a look. This cutout pick one-piece is perfect for your next beach day.
If you’re anything like me, PrettyLittleThing is one of the first places you look when you’re on the hunt for a new mini dress or pair of jeans, but do not overlook their swimwear collection! If you thought this was another solid suit, take a closer look at it. This bikini is perfect for a tropical beach vacay.
CUUP makes clean silhouettes out of high-quality materials and in rich colors. We’re feeling The Scoop top in the stunning jungle green shade. Not only are the straps adjustable, but so is the band at the back. Mix and match it with any of the brand’s three swimsuit bottoms.
Every swimsuit bottom from Kitty and Vibe is designed with a new sizing metric that takes more into account than just your waist. There are actually different options depending on how big your booty is. Because of this, this ruffled bikini checks all the right boxes. It’s time to say goodbye to ill-fitting swimsuits in 2023.
BRB—I’m on my way to buy literally everything from Target right now. Their swimwear range includes tons of affordable brands like Kona Sol, Aqua Green and Shade & Shore. This cute two-piece is equally comfy and stylish.
It’s 2023, so that means we’re shopping for eco-friendly suits that are just as cute as they are comfy. Carve Designs is the destination for fun, effortless swimsuits that you’ll feel good about wearing because 85 percent of their suits are made with recycled materials. We love this bikini top, which offers just enough of a dip thanks to the v-neck design.
Cacique by Lane Bryant is known for their elegant selection of plus-size sleepwear, loungewear and lingerie, but their swimwear line is so, so good, too. This underwire key-hole bikini has the cutest print and comes in sizes 12 through 32.
The swimsuits, jeans and dresses from Good American are all Kardashian-approved, so you just know that they’re gonna be super-flattering. This twist top pulls out all the bells and whistles.
ASOS has become known across the web for its massive selection of inexpensive clothing, shoes, accessories and swimsuits. They also acquired Topshop, so go get your shop on! This chic crinkle swimsuit set is already in my cart, obviously.
I can’t get enough of Verishop’s site right now. They have everything on there—including the latest beauty products, pieces for your apartment and duh, swimsuits. If you’re planning on surfing or hopping on a jet ski, you need this long-sleeve one-piece.
Need a cute suit ASAP? Head over to Amazon, of course! They have thousands of styles on their site for you to choose from and tons of them come with speedy Prime overnight shipping. I particularly love this simple monochrome bikini
because it comes in over 10 colors and has over 8,000 reviews. Feel free to grab a few of your favorite shades, and take an additional seven percent off when you clip the coupon.
Listen—the products on Net-A-Porter aren’t cheap, but don’t let that discourage you from browsing their site. Their swimwear brands aren’t cheap, but damn are they good. This braided bikini top from Isa Boulder is gorgeous and will be the star of your vacation pictures.
You’ve probably seen suits from Solid & Striped all over the internet, so let this be the push you need to pick one up this summer. Their minimalist styles are timeless and chic, so they’re perfect if you’re looking for a suit to last more than a few summers. I’ve never tried a belted one-piece before, but this pastel pick makes me want to give the style a try this summer.
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